New Zealand Passport Robot Tells Applicant of Asian Descent to Open Eyes

first_img December 7, 2016 Learn from renowned serial entrepreneur David Meltzer how to find your frequency in order to stand out from your competitors and build a brand that is authentic, lasting and impactful. Robotics Next Article Reuters A New Zealand man of Asian descent had his passport photograph rejected when facial recognition software mistakenly registered his eyes as being closed.Richard Lee’s attempt to renew his passport was blocked after he submitted the picture to an online passport photo checker run by New Zealand’s department of internal affairs.The automated system told the 22-year-old engineering student the photo was invalid because his eyes were closed, even though they were clearly open, according to a copy of the notification posted on social media site Facebook.  “No hard feelings on my part, I’ve always had very small eyes and facial recognition technology is relatively new and unsophisticated,” Lee told Reuters. “It was a robot, no hard feelings. I got my passport renewed in the end.”Up to 20 percent of passport photos submitted online are rejected for various reasons, an Internal Affairs spokesman said.”The most common error is a subject’s eyes being closed and that was the generic error message sent in this case,” he said.The lighting in Lee’s first photo was uneven, but a later one was accepted, he added.(Reporting by James Regan; Editing by Clarence Fernandez) Enroll Now for $5 Facial recognition software mistakenly registered his eyes as being closed. This story originally appeared on Reuterscenter_img –shares 2 min read New Zealand Passport Robot Tells Applicant of Asian Descent to Open Eyes Add to Queue Fireside Chat | July 25: Three Surprising Ways to Build Your Brand A screenshot of New Zealand man Richard Lee’s passport photo rejection notice, supplied to Reuters December 7, 2016. Image credit: Richard Lee/Handout via Reuterslast_img read more

Dont Confuse Driving for Uber With the Freelancer Economy Powering Americas Entrepreneurial

first_img Next Article Micha Kaufman The travails of workers employed by ride-hailing and delivery platforms are real but often mask the success of freelance workers in the knowledge economy. March 20, 2018 Image credit: Nisian Hughes | Getty Images Add to Queue CEO of Fiverr Freelancers Don’t Confuse Driving for Uber With the Freelancer Economy Powering America’s Entrepreneurial Boom Guest Writer 4 min read Learn from renowned serial entrepreneur David Meltzer how to find your frequency in order to stand out from your competitors and build a brand that is authentic, lasting and impactful. Opinions expressed by Entrepreneur contributors are their own. Recently, an MIT study revealing how little Lyft and Uber drivers earn reignited the backlash against the exploitative nature of independent work. The ride-hailing industry and its many demons may make up a large portion of the “gig economy,” but to make it the poster child of all independent workers distorts a major economic and social trend with big implications for how Americans work and small businesses grow.Knowledge-based work, as distinct from more labor-focused jobs like driving or delivery services, provides the skills in demand at growing businesses. Almost everyone building a business today either already does, or eventually will, rely heavily on independent freelancers to realize their goals. And that’s a good thing. The more sustainable and healthy knowledge-based independent work is, the more successful the entrepreneurs looking for help will be.Related: What You’ll Really Earn on Uber, Airbnb and TaskRabbit Every MonthFreelance work as a path to sustained success.Ride-hailing is notorious for a lot of things, including failure to provide long-term jobs. According to The Information, only 4 percent of drivers remained on the platform after a year. Knowledge-based independent employment is significantly more sticky because of the continued demand and evolution of services.Freelance writers, developers and designers can develop a variety of revenue streams, and the more connected the business ecosystem is, the more consistent that demand will be. According to a study Fiverr commissioned last year, three out of four entrepreneurs have hired freelancers since starting their businesses. Entrepreneurs noted the flexibility and, most important, the expertise freelancers provide as major selling points. Nearly half cited “referrals” or “word of mouth” as their means of finding talent.As the economy has become more global and the offline world has moved online, freelancers are increasingly able to seek out new clients and fill their books of business. According to MBO Partners, 20 percent of independents used an online platform to find work in the past year, up from just 3 percent in 2012. One in four workers will use an online platform in the next year. This shift spreads opportunity across the U.S. instead of concentrating it in urban centers while making it ever easier for entrepreneurs to find the right talent for the right opportunity.Related: Everything You Need to Know About Hiring a FreelancerA skill is a long-term investment.The MIT study highlighted the steep costs borne by drivers for ride-hailing platforms. Car insurance, maintenance, gas and depreciation are all major expenses for the average driver. Just owning a suitable car is a big-ticket investment they make considering the long-term strategy of ride-hailing platforms is to put a robot in the driver seat.While education is a major cost for knowledge-based freelancers — in 2016 the average graduate owed $37,172, and cumulative student debt is nearly $1.5 trillion — there is much less fear of being automated out of work and much more confidence in adapting to evolving technology. Robots and algorithms will not soon have the profound human touch creative and technical skills require. People who can execute on complex, high-level projects will remain in demand by entrepreneurs and businesses everywhere. A recent McKinsey report noted that 60 percent of all occupations could see 30 percent or more of their constituent activities automated. While that number is substantial, keep in mind how many tasks freelancers must do that don’t directly earn them money. From invoicing to time tracking and payment processes, automation can help knowledge-based freelancers without stripping the humanity out of their work.Related: You Can Launch Your Startup Despite Huge Student Loan DebtsThe “gig economy” as represented by ride-hailing platforms has resulted in some bloated company valuations, jolting PR gaffes and angry drivers, but it’s a small part of a much larger shift to independence that comes with a variety of complications. Skilled independent work, when supported correctly, provides an inviting future for knowledge workers.It’s important to recognize what driving forces allow for more businesses and entrepreneurship success stories to come to life. A major component of that is having a broad, strong and diverse ecosystem of skilled independents responding to the needs of businesses everywhere. Fireside Chat | July 25: Three Surprising Ways to Build Your Brand –shares Enroll Now for $5last_img read more

TV Startup Aereo Countersues Big Broadcaster

first_img Enroll Now for $5 –shares Opinions expressed by Entrepreneur contributors are their own. Brian Patrick Eha Add to Queue Image credit: Aereo TV Startup Aereo Countersues Big Broadcaster May 7, 2013center_img Learn from renowned serial entrepreneur David Meltzer how to find your frequency in order to stand out from your competitors and build a brand that is authentic, lasting and impactful. 2 min read Technology Next Article A tech startup that’s aiming to change the way people access and watch TV programming is fighting back after being subjected to numerous lawsuits from some of the largest broadcasting companies. The company, called Aereo, filed a lawsuit Monday against CBS Corp. in federal court in Manhattan after the broadcaster said it would pursue further legal action to shut Aereo down.In addition to CBS, broadcasters including ABC and Fox have been fighting Aereo, claiming the company is stealing their programming and re-selling it. Aereo uses miniature, internet-connected antennas to let customers stream live TV to any type of device — a mobile phone, tablet, computer or smart TV. Aereo charges $1 for daily access and $80 for a 12-month prepaid subscription.Aereo doesn’t pay broadcasters since the signals it is capturing are already freely available to individuals. Aereo argues that its antennas are legally no different than the ones people already use to watch TV in their own homes.”About 54 million Americans use some sort of antenna to watch TV,” the company said in a recent blog post. “This is not piracy. This has been part of the American way since the beginning of broadcasting.”In its lawsuit, Aereo is seeking judgment that its service does not violate federal copyright laws or infringe CBS’s copyrights. It is also asking that the judgment be applied nationwide. As of now, Aereo’s service is available only in the metropolitan area of New York City, but Aereo plans to bring it to Boston later this month.While Aereo has been fortunate so far — federal judges in New York turned down broadcaster requests for an injunction to stop Aereo from operating — it may face new challenges as it expands beyond New York. Last month, CBS communications executive Dana McClintock tweeted: “Stealing our signal will be found to be illegal in Boston, just as it will be everywhere else.”Aereo did not immediately respond to a request for comment.Related: Russell Simmons Sets His Sights on YouTube with ‘Post-Racial’ Programming Fireside Chat | July 25: Three Surprising Ways to Build Your Brandlast_img read more

Cannabis Companies Embrace Pride Month

first_img Cannabis Companies Embrace Pride Month Writer/Producer In a month to celebrate diversity, purveyors of weed find a common cause with the LBGQT+ community. Next Article –shares Eric Weinberg 3 min read One of the nicer things we see in the cannabis community is the eagerness to team up with other worthy causes when opportunities present themselves. In this spirit, several cannabis companies are embracing LGBTQ+ community during Pride Month. Related: Cannabis Companies Are Thinking Ahead and Tackling Big Social IssuesPride PackThrough a partnership with GLAAD, Lowell Herb Co. is collaborating with artist Gina Rodriguez of Letter Shoppe on a piece of art that comes free with any purchase of the Lowell Pride Pack during the month of June. “Lowell wanted to go a step beyond monetary donation to GLAAD by personally supporting someone within the LGBTQ community,” says Libby Dolan, Lowell Communications Coordinator. “Dina is an entrepreneurial, cannabis-positive illustrator who also identifies as LGBTQ, and we’re grateful we could support her small business and uplift the LGBTQ community by utilizing and highlighting her talent.”It’s the first time that GLAAD has worked with a cannabis company, and Dolan sees a kindred spirit. “Cannabis use is still considered deviant. We say this not to compare or minimize others’ struggles, but as we push to normalize our industry within society, we want to help other groups do the same,” she says.Related: These Social Justice Weed Warriors Are Making a DifferenceImage Credit: Mr. Moxey’sPride PastillesCannabis brand, Mr. Moxey’s are celebrating Pride with their Proud Peppermint PRIDE Pastilles,100mg CBD + 50mg THC mints, in a rainbow tin. Mr. Moxey’s is donating $1 per tin sold and matching partnerships with participating dispensaries. Every dollar raised goes directly to programs that support the community.”The limited edition Pride tin is rooted in our belief that, just as so many people helped us in our fight to legalize cannabis, it is our responsibility to embrace and support other movements that seek to gain equality and improve lives in the world, says Tim Moxey, co-founder, Mr. Moxey’ Mints.#PassforPrideCalifornia dispensary Blüm is teaming with goodbrands to produce #PassforPride and BlumProudly ad campaign featuring an all LGBTQ+ cast of talent and photographers. “If I see cannabis ads that do not reflect me, I’m not going to spend my money there,” says Javier Mayer, Talent Acquisition Specialist at Canndescent/goodbrands.  “As an industry, we can be scared of looking ‘weird,’ but we can’t ignore our drag queens, our transgendered and non-binary activists. They helped us get to where we are now.” Guest Writer Add to Queue June 13, 2019 Each week hear inspiring stories of business owners who have taken the cannabis challenge and are now navigating the exciting but unpredictable Green Rush. Social Entrepreneurship Image credit: Lowell Herb Co. Green Entrepreneur Podcast Opinions expressed by Entrepreneur contributors are their own. Listen Nowlast_img read more

FoodBev Media proud to launch International Beverage Awards

first_imgFoodBev Media proud to launch International Beverage AwardsPosted By: News Deskon: March 29, 2018In: Awards, Beverage, Blog, Business, IndustriesPrintEmailFoodBev Media is extremely proud to launch the International Beverage Awards, in association with Beverage Japan and the organisers of Drink JAPAN 2018.The country’s first beverage awards scheme of its kind, the International Beverage Awards will give entrants the opportunity to showcase their product in front of a vast audience at Drink JAPAN – Japan’s largest trade show covering the whole beverage and liquid food industry.The awards will celebrate innovation across every category of the beverage industry, providing entrants with unique exposure to buyers within the Asian market. The ceremony itself is set to take place on 27 June at Tokyo International Exhibition Center.As well as industry acclaim and validation for their R&D efforts, winners in the International Beverage Awards will benefit from professional photography at the ceremony itself and will receive comprehensive PR support that allows them to spread the word about their products.As a company, FoodBev Media has been organising industry-leading awards schemes for more than a decade. Our most established schemes, the World Dairy Innovation Awards and World Beverage Innovation Awards, are held every year at major events such as the Global Dairy Congress and BrauBeviale or Drinktec, regularly receiving more than 200 entries.FoodBev Media group editor Alex Clere said: “We are excited to launch the International Beverage Awards and expand our awards expertise into new markets, giving standout exposure to new brands and helping more entrepreneurs to be successful by winning a FoodBev award.“We are grateful to Beverage Japan and Reed Exhibitions for partnering with us on this brand new scheme.”Find out more about the International Beverage Awards, including how to enter, here.The winners are going to be announced with a special ceremony in Tokyo on 27 June at Drink JAPAN, Japan’s largest trade show covering the whole beverage and liquid food industry. To find out more or to register for the event, please click the link here. Share with your network: Tags: Drink JapanInternational Beverage AwardsJapanlast_img read more

PepsiCo launches The Hive unit to develop high potential brands

first_imgThe Hive will nurture and grow smaller, existing brands within PepsiCo’s portfolio, including Maker Oats, Stubborn Soda and Looza fruit nectar beverages.PepsiCo launches The Hive unit to develop high potential brandsPosted By: Jules Scullyon: August 22, 2018In: Beverage, Food, Industries, InnovationPrintEmailPepsiCo has launched a new entity in North America, called The Hive, which will focus on developing emerging brands within the company’s portfolio.The creation of the unit aims to assist the firm in transforming its portfolio to meet changing consumer needs and deliver sustainable, long-term growth.The Hive will nurture and grow smaller, existing brands within PepsiCo’s portfolio, including Maker Oats, Stubborn Soda and Looza fruit nectar beverage. It will also assist new brands to develop in high-opportunity spaces.A new team will source talent both internally and externally to build sustainable value propositions for these developing brands, drive scale of operations and distribution over time.“We continue to learn a great deal every single day from our own innovation and experimentation experiences, from unique external partnerships we’ve crafted and from observing entrepreneurial food and beverage companies both large and small,” said president of PepsiCo North America nutrition Seth Kaufman, who will oversee The Hive.“Rapidly adapting to changing consumer needs in a sustainable way includes fundamentally new operating models, and I could not be more excited to launch this important new group for PepsiCo.”PepsiCo has also named Emily Silver to the position of vice president and general manager of The Hive, reporting to Kaufman.The new entity aims to stay ahead of what consumers want and carry out “rapid new product development, iterative prototyping and marketplace deployment”.It will also further accelerate select brands acquired through the PepsiCo Ventures Group, which has been investing in and acquiring high-opportunity platforms like KeVita, a creator of sparkling probiotic drinks, kombucha beverages and apple cider vinegar tonics.Kaufman added: “We’re formalising a venue to embrace the agile mindset of a start-up by giving this team independence and leeway to rethink what exists today while still being able to call on the tremendous resources of PepsiCo.“This is how we’ll deliver on consumers’ changing preferences and the fast-moving landscape like never before.”Share with your network: Tags: PepsiCoThe Hivelast_img read more

Nissin adds to Top Ramen brand with new microwaveable range

first_imgNissin adds to Top Ramen brand with new microwaveable rangePosted By: Contributoron: July 09, 2019In: Food, Industries, Innovation, New productsPrintEmailNissin Foods is boosting its Top Ramen portfolio in the US with a new microwaveable line that aims to simplify preparation and portability.The Top Ramen Bowl range removes the need for additional cooking equipment through a microwavable bowl that enables the preparation of the contents in three minutes.The line is available in three flavours: chicken, shrimp and soy sauce. Nissin said the vegetarian soy sauce variant continues Top Ramen’s efforts to reach a larger demographic.Each Top Ramen Bowl includes a sauce/oil pouch and vegetables to further enhance the flavours.“As the original instant ramen in the US since 1970, Top Ramen has become a cherished household staple across the nation,” said Gary Lai, director of marketing for Nissin Foods.The Top Ramen Bowl range is available in three flavours: chicken, shrimp and soy sauce.“We noticed that most of our consumers were only able to enjoy their delicious Top Ramen at home, seeing as they needed a stove to cook the meal. Now, Top Ramen Bowl has simplified the preparation process – only requiring water and a microwave – which allows our fans to enjoy their favourite meal on the go to better suit their active lifestyles.”Lai added: “Consumers need a wider, more broadly appealing range of flavours to meet their preferences. As a household ramen brand, we believe it’s our responsibility to fill the gap.”In 2017, Nissin removed added MSG and artificial flavours from the Top Ramen range, alongside the introduction of updated packaging.Share with your network: Tags: Instant noodleNissinprocessingTop RamenUSlast_img read more

Unity Technologies Finds That 63 of Creatives Struggle with Implementing AR Advertising

first_imgUnity Technologies Finds That 63% of Creatives Struggle with Implementing AR Advertising MTS Staff WriterJune 19, 2019, 5:34 pmJune 19, 2019 AR AdvertisingMarketing TechnologyNewsUnity TechnologiesUser EngagementVR Previous ArticleWhy CMS Shouldn’t Be Your Go-To for Legal ContentNext ArticlePond5 Announces World’s Largest Collection of Royalty-Free Editorial Video Featuring Content from Reuters and Other Leading Global News Organizations Client and consumer demand is scaling faster than technical competency, survey revealsTo mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximately 1000 participants within the advertising and marketing sectors across the US and UK to gauge a better understanding of their comfort level, technical competency, enthusiasm for, and experiences with AR in advertising and marketing.Marketing Technology News: Mongolia’s Mongolsat Networks Optimizes Multi-Screen Video Delivery with Verimatrix and moTV.euThe survey revealed that technical hurdles are the number one thing hindering the creation of successful AR campaigns. Moreover, results suggested that creatives who have worked with an AR campaign cite technical challenges (24.6%) and cost (39.1%) as the two biggest issues in considering the campaigns successful.“Augmented reality is becoming ubiquitous and creative marketers and advertisers are already establishing the use cases that have made the rest of the industry pay attention,” said Julie Shumaker, Vice President of Advertiser Solutions, Unity Technologies. “This survey reveals one very important thing: there is a disconnect between the growing demand for AR solutions and the pace at which advertisers, marketers, and creatives are becoming comfortable with the technology. We need to improve AR familiarity among creatives — both in terms of technical competency and highlighting the cost-effective solutions that are available today.”The survey unveiled that despite perceived technical shortcomings of AR and associated high costs of the technology, the demand for AR activations and experiences continues to rise. Other key findings in the survey reveal that:Technology hinders adoption: Not only do those who have engaged in AR campaigns suffer from a technical disparity, but those who haven’t engaged in AR activities yet cite a lack of technical knowledge (24.1%) and concerns about the potential cost (31%) as reasons for their hesitation.Demand continues to grow: 80% of creatives believe that AR for advertising and marketing is an integral part of their work. The results show that the majority of creatives “strive to use it” as part of their upcoming projects. Additionally,  over half of all respondents acknowledged an increased client demand for incorporating AR in marketing and advertising campaigns.People are ready to adopt: Despite the perceived technical challenges, the vast majority of respondents (78.4%) to the survey felt positive about AR’s use in advertising, and more than half (61.8%) of creatives are seeing an increased client demand for AR campaigns. Similarly, more than half of all creatives surveyed (55.8%) said they were likely or very likely to consider an AR campaign in the next 12 months, and more than half (54.1%) who have already deployed an AR campaign were satisfied with user engagement.As a way to help close this gap, Unity’s real-time 3D creation technology and workflows arms creators with the tools and resources to build and deploy AR experiences that have the most impact without the technical barriers. Announced earlier this year, AR Foundation is a purpose-built development framework that enables developers to build AR apps and deploy across both iOS and Android. Using Unity as a Library, announced just yesterday, allows brands developing native Android, iOS, or Windows apps to add AR functionality from Unity into their existing mobile apps, without rebuilding their apps from scratch.Marketing Technology News: Study: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content OnlineTo help seamlessly integrate AR into any advertising campaign without friction, Unity today announces Responsive AR Ads, the first truly user-first approach to implementing AR in advertising: “AR is arguably the most powerful storytelling medium ever. Yet, the technological barriers, the lack of control, and fear of the unknown are hindering its usage,” said Tony Parisi, Head of AR/VR Ad Innovation, Unity Technologies. “Responsive AR Ads are a friendlier, less intimidating approach to implementing AR into campaigns that is tailored to increase opt-in rates for advertisers while improving user comfort by putting control in their hands.”Each Responsive AR Ad begins as a 3D-rendered interactive ad unit that, after a brief period of familiarization, provides users with the opportunity to enhance their ad experience with the introduction of AR components. In providing rich interactive 3D experiences, Responsive AR Ads help to address concerns for users who don’t opt-in to the AR component. Rather than relying on a “fallback” experience, Responsive AR Ads continually provide users with interactive 3D features until the end of the engagement.Marketing Technology News: Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic Marketplacelast_img read more

The Best Free Marketing Tools to Grow Your Business Using Pinterest

first_imgIn the ever-changing world of social media, the main platforms continually vie for the greatest share of our time and money, evolving new ways to help us maximize our businesses and earning potential. As any self-respecting blogger or marketer will know, one of the key players in recent years has been Pinterest, whose website tagline ‘Find new ideas to try’ captures this concept perfectly. “Oft-touted as the ‘second-largest search engine after Google’ (though YouTube may have something to say about that), the simplicity of Pinterest has seen marketers, bloggers, and small business owners scramble to generate traffic for their websites and swell their mailing lists using its delightfully uncomplicated process of sharing images on their pin-boards,” explains Tom B. Kelley, social media expert at LastMinuteWriting and Researchpapersuk.Read more:  The Latest Local Social Features Brands Need to KnowWhether a Pinterest newbie or a marketer looking for fresh ideas, we’ve narrowed down the Top-8 FREE marketing tools available to help you increase your followers and grow your business or blog.Pinterest’s In-House ToolsPinterest supplies some great free tools which are at your fingertips as soon as you open your account at Pinterest:An obvious starting point is the Widget Builder where you can add a Pinterest button to your website or blog, allowing people to follow you on Pinterest directly from your site and (perhaps more crucially) view your content within their own feed. We strongly recommend a ‘Pin It’ button which means they can save your content directly to their own pinboard – critical for spreading your message far beyond your own network.A Rich Pin allows you to embed your content with important additional data such as contact details (ideal for a restaurant), a product price and web-link (for conversion to a direct sale) or even the details of a film.Grow Your Followers and keep them! Use these tools to tailor your posts specifically to your audience and watch your readers and followers grow.PinGroupie helps you to quickly reach a crowd of new, like-minded users by searching for Group Boards and contributing to the discussion, immediately pushing your brand or message to a wider audience.Woobox allows you to add a copy of your Pinterest pin-board to your Facebook page; a useful tool for facilitating cross-pollination from your other social media followers. If someone is already interested in your product, help them spread the news further!Keep your audience engaged with Pinterest’s in-built Analytics by understanding their behavior and interests. You can then adapt your content accordingly and refine your overall strategy.Create the content, spread the wordThere are countless design tools at your fingertips online, and here are three of our favorites.Canva has been a social media staple for some time now, offering fantastic templates and tutorials for all of the networks, including Pinterest. “As someone who has always found content creation using words far easier than images, my introduction to Canva was a game-changing moment in my blogging history! Create a free account and choose from the customizable designs available at the perfect-for-pinning aspect ratio of 2:3,” suggests Hana K. Morrison, web designer at Draft Beyond and Writinity.Starting off as a simple ‘Text-over-Image’ app Over has evolved into a complete design application with users from around the globe supporting their vision to ‘inspire the World to create.’ Download the app to get started or visit their website for details of beautiful content you can customize in a moment.A final fun and simple idea, Quozio is perfect for inspiring your followers with a quick and easy Pinterest post, direct from the website. Choose your motivational quote (or create your own!), name the author or speaker and click ‘GO’ – before choosing which custom background or image you’d like to superimpose your quote over. There’s even a built-in ‘Pin It’ button waiting for you, enabling you to post directly to your pin-board!This list is by no means exhaustive, but a collection of apps and sites which are proven to enhance your journey with Pinterest as you increase your followers, pushing the message of your blog far and wide. If you feel that we’ve missed something out, please let us know in the comments below!Read more: How to Create Viral Content That Generation Z Will Love Content Creationcustomer behaviorEngagementmarketing toolsPinterest Previous ArticleBounteous Included in Analyst Report, ‘Now Tech: Digital Experience Agencies’Next ArticleSharpSpring Joins Russell 3000 Index The Best Free Marketing Tools to Grow Your Business Using Pinterest Ashley HalseyJuly 14, 2019, 10:00 amJuly 11, 2019 last_img read more