Mutton said: “The competition was set up as a method for sales promotion agencies to gain experience of cause related marketing (CRM), with the added incentive of winning the chance to start their CRM experience with a live brief for a large charity. The ISP supports this competition as an educational tool, benefiting both the charity partner and the agencies.”Fewer than 50% of sales promotion agencies are believed to have experience of any CRM activities, even though research by Business in the Community has demonstrated its effectiveness in driving consumer behaviour. The competition was designed to address this lack, by encouraging greater interest and understanding in cause related marketing amongst sales promotion agencies. The 2003 competition challenged agencies to raise money and increase exposure for a worthy cause by devising a CRM campaign for the nominated charity. Tagged with: Awards Consulting & Agencies Individual giving 20 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 19 January 2004 | News Promotional marketing agency Toucan has won the third annual Institute of Sales Promotion (ISP) cause related marketing competition.Toucan, based in Merton, London, was presented with a framed Wallace and Gromit still signed by creator and animator Nick Park and is now working with this year’s charity Wallace & Gromit’s Children’s Foundation (W&GCF) and CRM-specialist agency Louis Kennedy Partnership to develop the campaign for market. The judging panel for the competition was chaired by Edwin Mutton, Director-General of the ISP, and was made up of promotional marketers and charity fundraising experts. The full panel were Grant Morgan of Louis Kennedy Partnership; Laura Stephens of GlaxoSmithKline; Sarah Guthrie of Cystic Fybrosis, Robinia Bishop of Nestle; Richard Pink of Kelloggs; Jeremy Coleman of COI Communications; Sean Clarke of Aardman, Nicola Masters of W&GCF and Gavin Coopey of Cancer Research. Advertisement Cause related marketing competition winner announced About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.