Stay on target Google+ Consumer Accounts To Shutter April 2Anonymous Online Shopping Don’t Come Easy—Or Cheap Amazon Web Services this week introduced Sumerian, an online editor for creating and running VR, AR, and 3D applications—no expertise needed.Developers can sign up for the preview to begin building immersive, interactive scenes for popular hardware and software (including HTC Vive, Oculus Rift, HoloLens, iOS, and Google Daydream).Choose from a library of included items, download and import objects from third-party programs, or go crazy and create your own elements. The text editor, meanwhile, allows users to decide how objects behave in a scene.Assemble a virtual classroom, for example, where you can train new employees around the world. Or a virtual environment that enables people to remotely tour a building.Upload 3D assets to use in your scene (via Amazon Web Services)Sumerian also lets you design animated characters, or “hosts,” who can guide visitors through scenes by narrating scripts or answering questions. Even customize characteristics like gender, voice, and language.Preloaded with lifelike chat skills, Amazon Lex and Amazon Polly provide automatic speech recognition, natural language understanding, and text-to-speech capabilities.(Just don’t expect anything more authentic than the usual robotic tones of AI.)Turn your host into a virtual concierge or digital teacher; build scenes that improve productivity by simulating real-world scenarios.Create a digital character who will narrate your scene (via Amazon Web Services)Or—stop me if you’ve heard this one already—create a mobile AR app that lets users see how furniture would look in their homes before buying.A platform for constructing, designing, animating, and scripting environments, Sumerian requires no software installation or upfront costs; developers pay only for storage used and volume of traffic generated.“Customers are daunted and overwhelmed by the up-front investment in specialized skills and tools required to even get started building a VR or AR application,” Marco Argenti, vice president of AWS technology, said in a statement. “With Amazon Sumerian, it is now possible for any developer to create a realistic, interactive VR or AR application in a few hours.”It’s as simple as logging into the AWS Management Console.