What’s killing your credit union? You are.

first_img 210SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Bo McDonald Bo McDonald is president of Your Marketing Co. A marketing firm that started serving credit unions nearly a decade ago, offering a wide range of services including web design, branding, … Web: yourmarketing.co Details During strategic planning, we often ask ourselves “Who is our competition?” Most of the time we come away with a list of other financial institutions—maybe even some fintech players. “They’re bigger… they have better technology…. they have more branches… they have a better online presence…” Do any of these excuses sound familiar?It’s time to change how we ask the question about our competition. Instead of “who,” it’s more helpful to ask “what.” According to the former CMO of MyFitnessPal, Dave Wheeler, the answer to that question is easy: “Your competition is any and every obstacle your customers encounter along their journeys to solving the human, high-level problems your company exists to solve.”Can a fitness company improve the health of your credit union?As a credit union, we seek to solve people’s financial problems. Our solutions can be as simple as giving someone a place to keep their money safe, or as complex as helping them purchase a new home or navigate a financial crisis. While our products and services are clearly different from those of a company like MyFitnessPal, Wheeler’s advice has powerful applications for any industry. “We were on a mission to make it easier to live a healthy life than an unhealthy one. So, our chief competition was anything that makes it harder to live a healthy life,” he said in a recent article in Harvard Business Review. Applying this perspective to the financial world suggests your chief competition is likely more than just the other branches within a certain radius. “If we had viewed Weight Watchers as our competition, we probably would have spent a lot of time trying to do what it does, just a little better,” Wheeler continued. Think about that. Are you simply trying to be a better credit union than the one up the street? Are you trying to be a better “bank” than Wells Fargo? (To be fair, that’s really not hard to do.) Take some time to identify what could keep someone from becoming one of your members. Change the game by redefining your competition.By no means am I suggesting you ignore your competition. But, instead of investing so much energy into trying to be a better version of what’s already out there, dedicate your time and resources to solving the real-world problems your members are struggling with. Drop the “me too” marketing and development strategy. Be unique. “The brands that remove obstacles and encourage progress along their customers’ journeys,” Wheeler says, “are the ones that win repeat visits, repeat purchases, and word-of-mouth referrals.”Once you’ve redefined your competition from outside competitors to the obstacles your members and potential members are facing, redirect your team’s time and creativity into finding solutions for those problems. Here are three steps you can follow to successfully plan the growth of your credit union:Re-think what you sell: Whether it’s loans or deposit products and services, most credit unions think of money as their product. Instead, focus on selling the transformation that’s possible from using your product (loan, savings, etc.).Re-think your members: Your members are not just the numbers you report to NCUA every quarter, nor are they the people in your branch or following you on Facebook. Your members can be anyone struggling with the problems your credit union exists to solve.Re-focus on their problems. Do some research—both online and in branch—to understand and document your member experience. This goes beyond a member’s life cycle with your credit union. Map out your (redefined) member journey, starting with the problem you exist to solve and continuing all the way to the solution of that problem. That may be the journey from being completely broke to becoming a good steward of their finances.As you work to retrain yourself and your team to think strategically, consider using the same thought process employed by Amazon founder, Jeff Bezos: “If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.”last_img read more

Amazon Cozy Hoodie Is Fully Lined With Sherpa for Maximum Comfort

first_imgUs Weekly has affiliate partnerships so we may receive compensation for some links to products and services.It’s getting cold out there, huh? Maybe the weather messed with you a little by throwing a 70 degree day into the November mix only to pull the rug out from under you once again and hit you with those freezing temps. It’s rough out there — and in there too! Some of us can’t even control our own heat!- Advertisement – You know how some pieces are marketed mainly as sherpa or faux-fur pieces, but they end up only having it on the outside and not the inside where you can actually feel it? There are some that try to trick you too, only adding it at the placket or the collar. This sweatshirt, however, is fully lined with it. The torso is lined with sherpa, the sleeves are lined with sherpa and even the drawstring hood is lined with sherpa! You can see what it looks like when it’s inside out in the top photo!This hoodie has a full-zip closure in front, side pockets and a ribbed hem and cuffs, helping to keep the cold out and the warmth in. It’s the ultimate weapon for fighting away the frigid air — all while looking cute! Yes, this piece is fully lined with plush material, but it’s not heavy or bulky. It’s not going to swallow your figure whole!amazon-sherpa-hoodie-greyAmazonSee it!- Advertisement – It’s time to go all out. When it’s so cold you can see your breath and frost starts to cover all of your windows, you know what you need. Sherpa! All of that fuzzy fleece and plush faux-fur — we can’t get enough of it. It’s like instant warmth with the added benefit of comfort. The issue? Plenty of sherpa pieces skimp out on the actual sherpa. This top-rated hoodie on Amazon, however, doesn’t hold back!amazon-sherpa-hoodie-blackAmazonSee it!Get the Yeokou Sherpa-Lined Zip-Up Hooded Sweatshirt starting at just $38 at Amazon! Please note, prices are accurate at the date of publication, November 13, 2020, but are subject to change.- Advertisement – Get the Yeokou Sherpa-Lined Zip-Up Hooded Sweatshirt starting at just $38 at Amazon! Please note, prices are accurate at the date of publication, November 13, 2020, but are subject to change.This sweatshirt, which has garnered so many glowing reviews, is currently available in five colors. The sherpa remains a neutral beige in all of them, but as for the outer layer of fabric, you can choose among black, navy, red and two shades of grey. You can also just…not choose. Why choose when you can grab them all? See it!Get the Yeokou Sherpa-Lined Zip-Up Hooded Sweatshirt starting at just $38 at Amazon! Please note, prices are accurate at the date of publication, November 13, 2020, but are subject to change.Not your style? Shop more from Yeokou here and see more fleece coats, jackets and vests here! Don’t forget to check out all of Amazon’s Daily Deals for more great finds!Check out more of our picks and deals here!This post is brought to you by Us Weekly’s Shop With Us team. The Shop With Us team aims to highlight products and services our readers might find interesting and useful, such as face masks, self tanners, Lululemon-style leggings and all the best gifts for everyone in your life. Product and service selection, however, is in no way intended to constitute an endorsement by either Us Weekly or of any celebrity mentioned in the post.The Shop With Us team may receive products free of charge from manufacturers to test. In addition, Us Weekly receives compensation from the manufacturer of the products we write about when you click on a link and then purchase the product featured in an article. This does not drive our decision as to whether or not a product or service is featured or recommended. Shop With Us operates independently from advertising sales team. We welcome your feedback at [email protected] Happy shopping! – Advertisement –last_img read more